The problem with reporting

Every reputation platform gives you activity dashboards. None of them speak the language dealer principals care about.

Messages sent. Reviews gained. Response rate. These are activity metrics. They tell you the system is running. They do not tell you whether it's making money, protecting revenue, or identifying the customer who's about to defect.

DOXA's intelligence reports are different. They open with a money number. They flag revenue at risk. They identify recoverable leads with estimated value. They show which staff are generating praise and which are generating complaints. They tell you the one thing to do this week.

Report architecture

Seven layers of intelligence

Every section builds on the last. The executive hook tells you what to do. The detail tells you why.

1

Executive Hook

3–4 sentences: leads to recover, customers at risk, one recommended action. Money values attached. This is what the CFO reads in the lift.

2

KPI Dashboard

Five headline numbers: invites sent, reviews gained, group rating, alerts triggered, GBP impressions. Each with trend indicator vs prior period.

3

Priority Alerts

Colour-coded cards: Critical (revenue at risk), Opportunity (recoverable lead), Warning (adoption issue), Insight (GBP finding). Max 4 per report.

4

Dealer Performance Table

Per-dealer metrics: invites, reviews, rating, status (Active/Low/Dormant), GBP actions, and risk level. Visual bars for 30-second scanning.

5

AI Review Intelligence

AI reads all reviews, identifies recurring themes across locations (e.g. warranty failures at 3 sites), quantifies revenue impact, and suggests operational fixes.

6

GBP Intelligence

Google Business Profile data: search impressions, keyword analysis with buyer intent classification, conversion funnel, and AI recommendations for profile optimisation.

7

Lead Recovery & Actions

Specific customers flagged for follow-up with estimated value, recovery probability, and suggested scripts. Plus three prioritised weekly actions.

The ROI argument

If the report identifies one recoverable lead per quarter worth €5,000+, the customer sees 4–10× ROI on their DOXA subscription.

That makes the platform unchurnable. The report doesn't just justify the cost — it becomes the most valuable document the dealer principal receives each week.

See a sample report

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