The word "doxa" comes from ancient Greek — it means opinion, reputation, or what is said about things or people. That's what we've been helping businesses manage since 2015.
DOXA was founded by Paul Robinson and Tony Garry with a simple conviction: Google reviews are the most powerful force in local business visibility, and automotive retailers needed a specialist tool — not a generic enterprise platform — to manage them properly.
We started with review management. One platform, one focus: help dealer groups get more genuine Google reviews, respond to them consistently, and turn feedback into operational improvement. That narrow focus turned out to be the right call. Our customer retention has been above 95% since the earliest years, because the platform becomes embedded in daily dealership operations.
Over the years, we expanded into sentiment analysis, customer surveys, complaints management, AI-powered review categorisation, and analytics dashboards. In 2026, we launched DoxaConnect — an AI-powered lead generation engine that uses WhatsApp to re-engage dormant customer databases — and a new generation of AI intelligence reports that translate review data into revenue language.
Today, DOXA serves dealer groups across Ireland and the UK, with active expansion into South Africa. We hold a 10-year proprietary dataset of automotive customer sentiment — a unique asset that powers our AI and makes our insights more accurate with every customer interaction.
Sandyford, Dublin, Ireland
Fort Dunlop, Birmingham
Pixxnow Limited, incorporated 2015, Ireland
Cyber Essentials Certified Plus, GDPR compliant
Google is the platform that matters. We channel our expertise toward Google because it's where the overwhelming majority of automotive buyer decisions are influenced. Other review sites compete for second place.
Specialisation beats feature parity. We don't try to out-Birdeye Birdeye or out-Yext Yext. We win on automotive workflows, Google visibility, early issue detection, and dealer-group reporting.
Reports should speak the language of money. Dealer principals don't care how many messages were sent. They care about revenue generated, revenue at risk, and which customer to call next.
Compliance is non-negotiable. Our review workflow was architecturally designed to pass the DMCCA's compliance tests — and Taylor Wessing LLP confirmed it. We don't engineer ratings. We earn them.
