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What the DMCCA Actually Requires From Your Review Tool
A plain-English breakdown of the UK's new fake review law and how to assess whether your current provider passes the test.
Analysis, strategy, and data-driven insight from a team that has spent a decade inside dealer groups.
The DMCCA came into force in April 2025. Fines run up to 10% of global turnover. If your group uses a review tool that routes sentiment — this article is essential reading.
Read the full analysisA plain-English breakdown of the UK's new fake review law and how to assess whether your current provider passes the test.
The average dealership's database holds 5,000–25,000 past customers. Fewer than 15% are ever re-engaged. We break down the economics.
95% open rates. Instant AI responses. Integrated vehicle valuation. The data on why WhatsApp-first is the future of automotive lead gen.
A case study in what happens when you deploy a systematic, Google-first review strategy across a multi-location dealer group.
Why "reviews gained" and "messages sent" are the wrong headlines for dealer principals — and what to show them instead.
From Impel to DriveCentric to DaveAI — a competitive map of the AI tools entering automotive retail, and where the real gaps are.
We publish new analysis monthly. No spam — just sharp thinking on reputation, AI, and automotive retail.