Taylor Wessing LLP confirmed DOXA's full compliance with the DMCCA fake review provisions in December 2025. We're offering free compliance audits to every UK dealer group.
The Competition and Markets Authority has launched a formal investigation into Autotrader and Feefo under the Digital Markets, Competition and Consumers Act 2024. The allegation: 1-star reviews moderated by Feefo were not published on Autotrader's platform and were not counted towards star ratings. In plain terms, car buyers were shown an artificially inflated picture of dealer reputation.
The DMCCA came into force in April 2025. It bans the suppression of genuine negative reviews, the cherry-picking of positive ones, and any manipulation of published star ratings. Fines run up to 10% of global turnover.
DOXA's workflow is simple: every customer receives one message after their transaction. If they click the happy face, they are directed to Google or Trustpilot. If they click the sad face, they are presented with two options of identical prominence — leave a public review, or contact the business privately.
There is no filter. No routing algorithm based on predicted sentiment. No hidden mechanism. The customer chooses.
If your group has not conducted a DMCCA compliance review of your review management process, do it now. Ask your current provider for documented legal sign-off on their platform's compliance.
We are offering a free compliance audit to any UK dealer group. We will walk through your current process, identify any areas of DMCCA exposure, and show you how DOXA operates differently.
No sales pressure. If you're compliant with your current tool, we'll tell you.
The investigation of Autotrader and Feefo is a wake-up call. Get your review management process legally reviewed before it becomes a board-level issue.
